Travel Industry Veteran Harley Schachter Joins WhereNext Group as Chief Partnerships Officer
FOR IMMEDIATE RELEASE
SEATTLE, WA — [September 16, 2025] – WhereNext Group, the integrated travel DMC and creative agency shaping the future of destination management and storytelling across Latin America, proudly announces the appointment of Harley Schachter as its new Chief Partnerships Officer.
His deep-rooted expertise in global travel trends, luxury experiences, and B2B partnerships positions him to guide WhereNext Group’s continued expansion and anchor the company’s strategic growth in the U.S. market as it scales globally. With Harley’s leadership, WhereNext Travel’s clients will gain increased access to new markets, new destinations, and new tools to deliver powerful, story-first travel experiences to their guests.
“Harley joining our team marks a turning point,” said Gregg Bleakney, Founder of WhereNext Group. “He brings the vision and relationships we need to accelerate growth in the U.S. market. His leadership will strengthen our Seattle office, open new partnership channels, and elevate both our travel DMC network and storytelling studio across borders.”
As Chief Partnerships Officer, Harley will oversee global growth strategy for WhereNext Group’s two core divisions:
WhereNext Travel – a tech-forward travel DMC network with boots-on-the-ground operations in Colombia, Peru, and across Latin America.
WhereNext Creative – an award-winning storytelling studio delivering emotionally resonant content and campaigns for some of the world’s top tourism and outdoor lifestyle brands.
A key part of Harley’s role will be introducing emerging destinations, such as Colombia, to U.S.-based travel advisors and agencies, many of whom are eager to discover off-the-beaten-path, high-impact travel options for their discerning guests.
“This is a rare opportunity to help scale a company that’s redefining the way travel is marketed, booked, and experienced,” said Mr. Schachter. “WhereNext is building more than trips; they’re building a new standard for how stories, experiences, and service come together in luxury travel. I’m excited to help advisors and partners bring that magic to their guests.”
Harley’s appointment marks a critical step in WhereNext Group’s broader vision to scale its AI-powered DMC platform, deepen its international DMC partnerships, and help B2C travel brands sell better, smarter, and more emotionally resonant travel experiences.
About WhereNext Group
WhereNext Group is a global creative agency and destination management company (DMC) specializing in storytelling-driven travel experiences. With offices in Seattle, Bogotá, and now Lima, WhereNext Group serves travel, outdoor lifestyle, and international development partners through its award-winning brands: WhereNext Creative and WhereNext Travel.
Media Contact:
Stephan Schier
Operations Director
stephan (at) wherenext.com
+1 206.229.8812
