DO |
Signature Experiences
Original or curated by WhereNext Travel, each DO experience opens a door to people, places, and ideas guests would be unlikely to find on their own.
WhereNext Originals | How We Are Designing Serendipity
Our experience design often begins with serendipity: a wrong turn, an unexpected conversation, or a curiosity someone on our team decides to follow.
What happens next is intentional. We develop the relationship, test the idea, refine the experience, and take responsibility for delivering it as part of a larger journey.
When an idea proves itself in the field and introduces guests to people, places, and ideas they would be unlikely to find on their own, we call it a WhereNext Original.
Explore DO | Signature Experiences
Each experience belongs in DO because it introduces guests to a human story worth knowing, strengthens the larger journey, and is built on a relationship of mutual respect.
WhereNext Originals
A WhereNext Original is an experience our team discovers, develops, tests, and takes operational responsibility for delivering. It introduces guests to people, places, and ideas they would be unlikely to find on their own.
WhereNext Curated Experiences
A WhereNext Curated Experience already exists in a partner supplier catalog and has been selected and quality controlled by our team.
What Belongs in DO | Signature Experience?
Access
The experience opens a door to people, places, or ideas guests would be unlikely to find on their own.
Human Story
There is a human worth meeting at the center of the experience. Someone who chose an improbable path, ignored conventional wisdom, and built something extraordinary in an unlikely place.
Strengthens the Larger Journey
It has a reason to be exactly where it is. The experience strengthens the larger story of the journey and changes how guests understand what comes before or after it.
Mutual Respect
The people behind the experience are participants, not props. Relationships are built on trust, with their time, knowledge, access, and contribution recognized through clear, mutually agreed terms.
Every DO Experience Is Part of a Larger Story
ORIGIN
Meet the people who make the journeys we design possible. Chefs, guides, artists, entrepreneurs, and travelers.
BACK OF HOUSE
Examine the challenges, systems, trade-offs, and judgment behind designing, operating, and continually improving the travel experience in Latin America.
STAY
Properties our team knows firsthand and recommends for the distinctive way they deepen a guest’s experience of a place and strengthen the broader itinerary.
Where Can DO Take You?
Colombia has never been defined by a single attraction or story. Its richness lies in its diversity, from one landscape, culture, and way of life to the next. Our DO experiences help guests see that diversity through the people who know these places best.
Peru’s Indigenous cultures are not confined to archaeological sites or the past. They remain present in everyday life, from language and textiles to agriculture and food. Our DO experiences connect guests with the people carrying that knowledge forward today.