WhereNext Group Launches Peru DMC, Expanding Its Luxury-Focused Footprint Across Latin America
LIMA, Peru — July 4, 2025 — WhereNext Group, the creative agency and destination management company (DMC) redefining travel experiences in Latin America, proudly announces the official launch of WhereNext Travel Peru. This expansion cements the company’s position as a premier luxury-focused DMC network in the region, building on the success of its operations in Colombia and now offering bespoke itineraries across Peru, Bolivia, and Chile.
The addition of WhereNext Travel Peru aligns with the company’s long-term vision to be the leading provider of community-first, high-touch experiences for discerning travel brands across Latin America. At the helm of this new venture is Country Manager and Partner Fiorella Freyre, a Lima native with over 25 years of tourism and destination management experience.
“Peru was one of the countries that touched me most deeply during my cycling journey from Alaska to Argentina more than 20 years ago,” said Gregg Bleakney, CEO of WhereNext. “The extreme Andes landscapes combined with rich cultural connections made a lasting impression on me. It’s been a dream to one day offer services here and transport travelers to experience what I felt during that expedition. With Fiorella’s leadership and deep local knowledge, we’re delivering transformational, culturally immersive journeys.”
Fiorella’s career spans decades of crafting experiences rooted in authenticity and connection. Her background in Tourism Administration, combined with a deep appreciation for Peru’s layered history and cultural nuance, makes her uniquely suited to lead WhereNext Travel Peru.
“I’ve dedicated my entire life to the tourism industry, and I have always believed that travel has the power to move people, to inspire the soul and deepen our understanding of the world,” said Freyre. “With WhereNext Travel Peru, we’re creating experiences that reflect the richness of our heritage and the warmth of our people.”
The Peru operation not only strengthens WhereNext Travel’s capabilities in one of Latin America’s most iconic destinations but also enhances the company’s ability to deliver multi-country itineraries that span the Andes, Amazon, and Atacama.
During his cycling journey from Alaska to Argentina, WhereNext Group founder Gregg Bleakney descends the west slope of 16,040-foot Punta Olimpica Pass (2006) in Peru's Cordillera Blanca, one of the world's highest passes. Huascaran National Park, Peru.
About WhereNext Group
WhereNext Group is a global creative agency and destination management company (DMC) specializing in storytelling-driven travel experiences. With offices in Bogotá, Seattle, and now Lima, WhereNext Group works with tourism, outdoor lifestyle, and purpose-driven development partners to design culturally rich and logistically seamless journeys across Latin America.
Contact
Fiorella Freyre, Country Manager & Partner
Fiorella@WhereNext.com
