Gregg Bleakney | Founder and CEO | WhereNext Group
Gregg Bleakney is the founder of the WhereNext Group. He began his career in travel by crossing the Americas by bicycle, riding 18,000 miles from Alaska to Argentina. From there, he turned his camera lens and pen into work with National Geographic, Outside, and Patagonia.
Through storytelling and exploration, he built a creative agency that helped Colombia and Peru find their voice on the global destination stage, including USAID’s 40 million USD tourism development project, Destination Nature. He has since founded WhereNext Travel. Most recently, he was called on by 60 Minutes to help produce an episode with Anderson Cooper that celebrates Colombia’s tourism renaissance.
Gregg and his team bring a cinematic lens to itinerary design, crafting journeys that unfold like a story, open doors to hidden worlds, and introduce guests to people, places, and ideas they couldn’t find on their own.
When rebuilding staffing at a boutique hotel in rural Colombia, Gregg Bleakney uncovered a tourism reality rarely discussed publicly: much of Latin America’s tourism labor infrastructure still operates informally behind the scenes.
Why location matters more than five-star polish when designing luxury travel experiences in Latin America.
Developed through years of relationship building by WhereNext Travel Peru, the experience offers rare cultural access far beyond standard Sacred Valley tourism.
Nearly 10 million people watched Anderson Cooper’s 60 Minutes story on birdwatching in Colombia. Experience nature experiences with WhereNext Travel and The Birders Show, the same team, guides, and community partners who helped bring this story to life for 60 Minutes.
Why Hotel B is one of our favorite boutique luxury hotels in Lima, Peru, and why we regularly include it in custom Peru itineraries for travel advisors, operators, and partners.
In a world that celebrates“going,” sometimes the boldest move is to “remain” and build something that makes the world come to you.
Nearly twenty years after first riding into Peru by bicycle, Gregg Bleakney returned to produce experiences inspired by the same people, culture, and mountains that changed his life during that first journey.
Casa de Alba is for guests who value location and historical properties. It’s one of our favorite spots in Old Town Cartagena, just off Plaza de Bolivar.
In Colombia’s overlooked tobacco fields, Francis Gillis and Juan Camilo Rodriguez are redefining what a cigar experience can be.
Every destination has a story. Every story begins with people. We asked the people who make the travel we design possible: chefs, guides, artists, entrepreneurs, and travelers. What kind of travel do they want?
In October, WhereNext Travel launched Colombia’s first luxury content library produced and owned in-house to align with the premium experiences we deliver.
Nicolás Kraliczek’s journey from beachside pizza maker to founder of María del Puerto is anything but ordinary. In this ORIGIN story, we explore how a former attorney-turned-diver is redefining nautical tourism in Cartagena: one salvaged boat, one mangrove, and one bottle of sea-cured rum at a time.
When I launched WhereNext Travel, I thought hiring “local” was enough. But in places like Colombia and Peru, where most tourism workers still lack contracts or protections, we’ve learned that true sustainability starts with creating real economic opportunity for the people who make travel possible.
In a world where travel is often framed as a moral mission or soul-searching odyssey, this post is a reminder of the forgotten joy of adventure. Gregg Bleakney reflects on how the best journeys often begin with nothing more than curiosity, laughter, and a little bit of play.
For our first ORIGIN story, we present Katja and Jorge, the duo behind Finca San Pedro in Barichara, Colombia. What they’ve built isn’t just a beautiful farm stay. It’s a deeply personal, hands-in-the-dirt, soul-fed experience where no menus are allowed.
Gregg’s Blog Posts: #FeelSomething